The name Pink Ivory Ed. carries deep symbolism, blending conservation, education, and hope for a future where human wildlife coexistence is less complex. The phrase "Pink Ivory" has dual meanings. First, it refers to pink ivory wood, a rare African hardwood valued like elephant ivory but sustainably sourced. This represents the idea of choosing ethical, conservation-focused alternatives over destructive exploitation. Second, it reimagines ivory itself—if elephant ivory were naturally pink, it would lose its value in the illegal wildlife trade. The theoretical ideologies of pink ivory aligns with our mission to rethink human relationships with wildlife and find sustainable solutions for coexistence.

At Pink Ivory Ed., we bridge education and conservation to help future generations understand the challenges in conservation. By teaching students about human-wildlife coexistence, we inspire them to become advocates for ethical conservation practices. Just as the idea of "pink ivory" challenges the status quo of the ivory trade, our mission challenges the way we approach conservation—through knowledge sharing, story telling, access to resources and education, action, and a big commitment to protecting wildlife.